They use so much plastic for such a small number of products that is just bad. “At Walmart, finding ways to help our customers live a little better each day is at the heart of everything we do.Blue Apron way of packaging their products is just a crime against our society. “We are thrilled to work with Blue Apron to offer an assortment of meal kits to Walmart customers,” said Sheetal Patel, GM of food consumables, health and wellness, Walmart U.S. The meal-kit pioneer is promoting the concept during this week’s Walmart+ Weekend, an online savings event exclusive to Walmart+ members that runs from 3 p.m. The boxes will be directly fulfilled by Blue Apron, maintaining the scale of its direct-to-consumer model and supply chain. Related: A lunchtime dilemma in the deli departmentīlue Apron is the only meal-kit provider on the Walmart Marketplace platform. “This is just the beginning, and we look forward to expanding the offering throughout the year.”īlue Apron launched the plan yesterday with three meal kits that serve from 8 to 12 - featuring cheeseburgers with roasted potatoes, chicken rice bowls, and rosemary chicken with roasted potatoes - and a Heat & Eat selection containing six single-serve meals that are ready in 5 minutes or less, featuring beef Bolognese, beef meatballs and chicken stir-fry. “Through our work with Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before,” Dani Simpson, Blue Apron’s chief marketing officer, said in a statement. Related: 9 foodservice strategies that make the most sense today

The strategy behind the initiative is twofold, the meal kit company explained: Suspending the subscription removes potential barriers for trial, and the plan introduces Blue Apron to a substantially wider audience. New York-based Blue Apron said yesterday it has begun offering four meals without a subscription to online customers at. Blue Apron is tabling its subscription format in a new partnership with Walmart.

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